In 2025, music icon Kendrick Lamar secured his second Emmy for his outstanding performance at the Super Bowl Halftime show. This achievement, specifically the “Creative Emmy for Outstanding Music Direction,” was shared with Tony Russell, the show’s director.
The journey to getting Lamar’s Super Bowl performance approved was challenging, especially with the inclusion of “Not Like Us” amidst potential legal issues with Drake. Aubrey Drake Graham had threatened to sue UMG Records, alleging that they artificially boosted the song’s popularity. Despite the tensions, the song and its music video amassed over half a billion views on YouTube, drawing in audiences eager to witness Lamar’s bold performance.
Kendrick Lamar’s halftime show broke the long-standing record set by Michael Jackson in 1993 for the most-watched halftime show. While some found it surprising due to Jackson’s iconic status, others expected the change, given the evolution of media. “I am not surprised. The record was set decades ago,” one spectator commented.
Adding to the excitement was SZA’s appearance, which enhanced the performance with their collaborative synergy, previously showcased in projects like the Black Panther album. Lamar’s setlist featured fan favorites such as “Humble” and “Not Like Us,” creating an unforgettable show.
Special appearances by Samuel L. Jackson and Serena Williams, not as singers but as actors, further enriched the performance. The combination of message, acting, and lyrical genius crafted a culturally significant moment for America, with Lamar subtly highlighting the social issues that have shaped the nation’s past, present, and future.
Kendrick Lamar’s second Emmy celebrates not only his genius and great efforts but also his influence in the music industry. The Super Bowl Halftime show, part of “The Great American Game,” brings Americans together, despite inevitable controversies. It’s fitting that a man of such conviction and musical talent would receive such an honor alongside his director.